Today we come across yet another marketing strategy for your website. It is called Social Media Marketing. It is a strategy for getting attention and traffic to your website or business by promoting it through the channels of social media. Heard of Orkut, bloggers, forums, Twitter, Facebook, Digg, Reddit Stumble upon? These are the social media channels we are talking about. Beside these popular ones, the list includes many other networking sites and channels, almost uncountable. This range includes viral marketing that spreads throughout the web, email and word of mouth.
Social media marketing is employed for making a site profitable when you are selling some product or simply publishing stuff for advertisement revenue. This Marketing strategy is indeed a low cost and long term beneficial method for promoting your site and getting more traffic.
Sites like Facebook include features where companies can create their profiles. Then users can become fans of this company, product, service, individual, etc on Facebook and sites like this. Many companies create MySpace pages for themselves.
Internet presence management today essentially includes this strategy due to the ever increasing popularity of social media channel, for enjoying the benefits of utilizing this popularity.
In order to generate exposure, opportunity and sales this strategy is very profitable. Common social media marketing tools include Twitter, Blogs,Forums, StumbleUpon, LinkedIn, Orkut, Facebook and YouTube.
As a part of Internet marketing, social media refers to making your site popular by using the already established popularity of the social networks.
This trend of social media marketing is so new that many bloggers, public relations, marketing, and social media experts give their own personalized description of this strategy. No matter what one says, the only thing that matters is making your site popular and attracting more and more visitors to it by using social media channels.
It sounds interesting and easy but it is not a piece of cake. It requires through knowledge of social marketing trends. Business Promotion Technologies offers you this service as a stand-alone strategy as well as a strategy under over all website and business promotion.
So if you want to make a splash on a social network where your customers are, make it happen with Business Promotion Technologies. Give people updates about your products - perhaps information that they can't get elsewhere through us and be sure of your website popularity.
"Web 2.0" is a perceived notion of the second version of web development and web design. It is an improved facility for communication, information sharing, interoperability, and collaboration on the World Wide Web. It comes to us in form of development and evolution of web-based communities, hosted services, and web applications. Some of these include social-networking sites, video-sharing sites, wikis, blogs and folksonomies.
Darcy Di Nucci in 1999, coined the term “Web 2.0”. This is a small excerpt from her article "Fragmented Future":
The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop. ... The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens. It will [...] appear on your computer screen, [...] on your TV set [...] your car dashboard [...] your cell phone [...] hand-held game machines [...] and maybe even your microwave.
Her comments about Web 2.0 are very old now but still they are pointing at its present meaning.
Tim O'Reilly held an O'Reilly Media Web 2.0 conference in 2004; therefore this term is closely related to Tim O’Reilly. The term does not refer to an update to any technical specifications, but rather to collective changes in the manner software developers and end-users utilize the Web.
According to Tim O'Reilly:
Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform…
Blogs, wikis and RSS can be taken as ideal manifestations of Web 2.0. While reading a blog reader gets an option of writing comments on it. In case of Wiki, reader can even edit the text. This is what we call the Read/Write web.
Hence we can say that Web 2.0 is nothing but a norm or the new developments in World Wide Web that are becoming emergently prevalent today. It is a great way to participate in the field of global communication; with the help of World Wide Web.
Business promotion Technologies has always kept pace with the ongoing trends and up dated technologies. While Dealing with Business Promotion Technologies clients are sure to get an up to date service that includes web designing, SEO, SMS marketing and much more.
You can call Business promotion Technologies your advanced promotional Hub!
